Top 5 marketing trends of 2024
Udaya Sri
28 replies
1. 🎥Short-Form Videos : Short-form videos are great for marketing because they catch people’s attention quickly and get more engagement. They help brands reach a bigger audience and share clear, creative messages.
2. 👩💻 Influencer Marketing : Influencers are really popular on social media, so working with them can be a great way to boost your brand if done right.
3. 📄Purpose-Driven Marketing : People like brands that care about doing good things and being responsible. Brands that show they’re ethical tend to get more support.
4. 🤹♂️ Cross-Channel Marketing : Being consistent across different social media platforms helps attract and keep customers interested.
5. 🎯Interactive and Immersive Content : Things like quizzes, polls, and AR experiences are getting more popular because they make interactions more engaging and memorable, which helps build brand loyalty.
Am I missing anything, and what are your thoughts on this?
Replies
Aniyah Hoovers@aniyah_hoovers
Marketing has been really a difficult profession always.
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Short form videos are pretty essential
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In 2024, top marketing trends include the rise of AI-driven personalisation, the growing importance of data privacy and ethics, increased focus on sustainability, immersive experiences through AR/VR, and leveraging influencer marketing with authentic connections. Staying ahead with these trends can drive impactful engagement and brand growth.
I second influencer marketing.
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Well put Udaya! Thanks for sharing.
I’d add AI in marketing too. From personalized email to chatbots, AI is shaping customer experiences more than ever! 🤖
Marketing in 2024 is all about using data to understand your audience, but then using that data to fuel creative and innovative campaigns. It's the perfect blend of science and art.
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Interactive content is definitely one of the most exciting trends for 2024! Quizzes, polls, and AR make marketing so much more engaging and fun, and they leave a lasting impression on the audience.
Totally agree on short form videos! TikTok and Reels are huge for grabbing attention fast. It’s all about keeping things bite sized but impactful.
Cross channel marketing is essential. If a brand isn’t consistent across platforms, it loses that unified voice which customers expect nowadays.
Have you thought about AI-driven personalization? Tailoring content and offers based on user behavior could really take engagement and conversions to the next level.
I agree that influencer marketing is still very effective. Collaborating with the right influencers can really give a brand an authentic boost and expand its reach.
Oh, thanks for highlighting these trends. It will be useful for me as an SMM employee 😅
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These trends are spot-on. Another worth mentioning is Social Commerce.
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I dig it. If you had to speculate, what’s going to be different on this list in 2025!?
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I agree, short form vids are definitely the way to go in '24! The key is keeping them authentic and super relevant to your brand and audience. AI tools like Jasper can help generate ideas, but nothing beats real creative that connects. Also don't sleep on influencer collabs for that extra reach boost!