Traditional Marketing or Digital Marketing?
Mark Lemuel M
10 replies
It contrasts using traditional marketing channels like print, TV, and radio versus leveraging digital platforms like social media, search engines, and email for promotional activities. which will win in the long run?
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Jack Lipsky@jack_lipsky1
Both have their place and both are very necessary for running a business/promoting products, especially to certain audiences. While some traditional methods will (and have) moved toward obsoletion, others may just take on a new format in the digital age - bus-stop posters replaced with digital screens, QR codes instead of flyers, etc.
Many of us who are ingrained in the tech space may forget, however, that a lot of the world does not even have consistent internet access and still rely on traditional marketing/communication methods. Flyers, word of mouth, newspaper, TV, etc.
In the long-run, though, we are moving toward a digital world no matter what. Adding on, environmental preservation efforts in reducing paper waste has seriously limited paper mailers and physical newsletters/catalogs. Digital marketing has already surpassed many traditional methods of marketing. I believe this trend will continue.
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@jack_lipsky1 Both traditional and digital marketing have their own importance and are crucial for running a business or promoting products, especially to specific audiences. While some traditional methods may gradually become obsolete, others might simply evolve into new formats in the digital age—think of bus-stop posters being replaced by digital screens or QR codes taking the place of flyers.
It's easy for those of us immersed in the tech world to forget that a significant portion of the global population doesn't have consistent internet access and still relies on traditional marketing and communication methods. Flyers, word of mouth, newspapers, TV, and other offline approaches are still very much in use.
However, the long-term trend is undoubtedly leaning toward a digital future. Environmental concerns are also pushing this shift, as efforts to reduce paper waste limit the use of paper mailers and physical newsletters/catalogs. Digital marketing has already outpaced many traditional methods, and I believe this trend will only continue to grow.
@all_appp_games Exactly, traditional marketing tends to reach older audiences, while digital marketing is more effective with younger users. Each method targets its specific demographic, making them both valuable depending on the audience.
There should have been an option for both because they both have their perks. It depends on the audience and the product you are marketing.
@zain_ul_abideen13
Absolutely, both have their perks depending on the audience and product. It’s all about choosing the right mix to maximize effectiveness.
Digital marketing is definitely the future! Traditional channels like print and TV are declining while social media usage keeps growing. Plus with digital you can target ads so precisely and track ROI. That said, traditional isn't dead yet - a multichannel approach leveraging the strengths of both is still the way to go for most brands IMO. Would love to hear others' thoughts!
@joshuadanielscott I agree—digital marketing is the future with its precise targeting and ROI tracking. While traditional channels like print and TV are on the decline, they’re not obsolete. A multichannel approach that combines the strengths of both can be very effective for many brands. What do others think?
It can't be a competition. Traditional Marketing is for a very specific industries.
@laeequa_ahmad Traditional marketing isn’t in competition with digital; it’s tailored for specific industries and audiences. Each method has its strengths, and the key is using the right one to effectively reach your target market.