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  2. Traffic Strategies?

Traffic Strategies?

John Radosta, FINRA 65
2 replies
What traffic strategies are you using besides paid advertising? If you're in the financial niche, anything you'd recommend for accelerating SaaS adoption.

Replies

Aruna Chawla (she/her)
Hey! Leveraging PR is solid. As a SaaS company, you're sitting on a wealth of data. Can you use this data as research to drive industry though leadership on your profiles, with journalists who cover your area of work, and influencers? You can also consider an SEO-first content strategy. You can check out Lenny's Newsletter for some useful deep-dives.
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Alex Robinson
There are a few things that we've found to be effective in promoting our SaaS product: 1. Creating informative blog content and promoting it through social media and email marketing 2. Reaching out to relevant influencers and bloggers in our niche and asking them to review or mention our product 3. Participating in online and offline events and meetups related to our industry 4. Sponsoring relevant podcasts and webinars 5. Creating helpful resources (e.g. guides, ebooks, etc.) that our target market would find useful
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