Tried-and-True Launch Hacks That Actually Work!

I've launched and supported several SaaS products, and every time it feels like a new adventure to me. I’ve noticed a few things that really help make launch day (and beyond) successful. so I decided to share it with you all, here you goo!!! 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗕𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲 𝗟𝗮𝘂𝗻𝗰𝗵 Starting conversations early, especially in spaces where the target audience hangs out (like Product Hunt, LinkedIn, and Slack communities), makes a huge difference. It’s not about selling it's more about building genuine connections and understanding what potential users care about. This builds a supportive network that’s excited about your launch. 𝗣𝗿𝗲-𝗟𝗮𝘂𝗻𝗰𝗵 𝗘𝗺𝗮𝗶𝗹 𝗦𝗶𝗴𝗻-𝗨𝗽𝘀 Creating a landing page or simple sign-up form to capture early interest has been a game-changer. I keep subscribers updated with behind-the-scenes looks, making them feel part of the journey. This group often turns into the first adopters and biggest supporters on launch day. 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵 𝗼𝗻 𝗟𝗮𝘂𝗻𝗰𝗵 𝗗𝗮𝘆 I dedicate time to reaching out to connections who would benefit from the product. A simple, personalized note about why I think they’ll love it is much more effective than mass messaging. It’s time-consuming, but quality engagement often beats quantity. 𝗣𝗼𝘀𝘁-𝗟𝗮𝘂𝗻𝗰𝗵 𝗙𝗼𝗹𝗹𝗼𝘄-𝗨𝗽 Once the launch day buzz fades, I (and my team) continue engaging with the community, gathering feedback, and iterating. I’ve seen that keeping momentum after launch helps in sustaining growth and building a loyal user base. 𝗪𝗵𝗮𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗵𝗮𝘃𝗲 𝘄𝗼𝗿𝗸𝗲𝗱 𝘄𝗲𝗹𝗹 𝗳𝗼𝗿 𝘆𝗼𝘂? 𝗔𝗻𝗱 𝗶𝗳 𝘆𝗼𝘂'𝘃𝗲 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝗱 𝗼𝗻 𝗣𝗛, 𝗱𝗶𝗱 𝗮𝗻𝘆𝘁𝗵𝗶𝗻𝗴 𝘂𝗻𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱 𝗵𝗮𝗽𝗽𝗲𝗻 𝘁𝗵𝗮𝘁 𝘁𝘂𝗿𝗻𝗲𝗱 𝗼𝘂𝘁 𝘁𝗼 𝗯𝗲 𝗯𝗲𝗻𝗲𝗳𝗶𝗰𝗶𝗮𝗹?