Trust is a quiet handshake, not a walking billboard.

I don't trust people who: boast about their culture without ever showing it. change their opinions to fit in with the crowd. endorse everyone, everywhere, all at once. build echo chambers for the applauders. keep telling me how honest they are. get their kicks from belittling others. thrive on stirring up drama. brag about their values. play the victim card. talk themselves up. "never" failed. *now replace "people" with "brands", these all still hold true. None of us trust them. The stakes are too high to do silly (personal) branding like this! Don't be that person! Don't be that brand!