Turning customer conversations into design insights

As a UX designer for a B2B SaaS Shopify app, I've discovered a goldmine of user insights hiding in plain sight: customer support chats. Here's my quick guide to turning support conversations into UX breakthroughs: 🔍 Collaborate with support to filter UI/onboarding issues 📚 Deep dive into relevant chats, noting user language and pain points 🧩 Identify patterns across multiple conversations 💡 Create clear problem statements based on these patterns 🤔 Use the "How Might We" framework to reframe issues as opportunities 🤝 Work with Product Management to prioritize and solve these problems What unconventional UX research methods have you used? Share in the comments!