Twitter for Customer Service: Why Brands Should Use It in 2023
Neha Khan
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1- More than 74% of customers opt to follow brands on social media, and they use these platforms to get in touch with customer support.
2- Roughly 75% of customers on Twitter expect quick responses, preferably within 15 minutes.
3- Brands that interact with customers through Twitter's customer care service earn over 58% of favorable opinions.
4- About 64% of individuals on Twitter believe that brands with dedicated customer support handle provide better service.
5- One in four people take to Twitter to receive prompt responses from brands.
6- Over 63% of Twitter users who have tweeted for a brand's customer service received a response within 24 hours.
7- Approximately 77% of Twitter users feel more positively towards their preferred brands when they receive a response from them.
Reference: https://www.socialchamp.io/blog/twitter-for-customer-service/?fbclid=IwAR30OnWlWD4u472k8OOQXhVqw4h5TrNqURq6dupC4b6A1u6CQtmdThgeEB0
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