Two tips that helped me with product validation for my product
Wenting Zhang
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Hey Everyone! Recently I have seen a lot of posts here asking about product validation. I want to share two ways product validation worked for my logo design tool, Typogram.
Currently, we have $5k in revenue. I know that's not a huge number, but I always learned so much from the posts here - thought maybe these strategies could help some fellow makers.
- No.1: Create a mini tool from core feature and Monetize.
We are a tiny (two people ) and bootstrapped team. Our resources, such as money, time, knowledge, motivation, and productivity, are limited. Early in our product development process, we wanted to test if our core features can be monetized.
How do we test this quickly?
To test this quickly, we made one of our core features, “identifying brand personality,” into a workshop kit with no-code tools to conserve engineering resources. No code tools are also popular with users in our niche. The kit is structured like a workbook with instructions and actionable for participants. Depending on the capabilities of specific no-code platforms, we even intimated what we were thinking for ux. We launched it on Gumroad to see if anyone would pay for it. In the end, we got a couple of customers, which was enough of a quick validation for us for this app feature.
- No.2: Launch a pre-order with a landing page
After user testing and mini-product launches, we launched a pre-order for Typogram in March 2022. We offered a discounted lifetime deal for a single-brand license for this pre-order. Users can edit their logo forever inside our app as long as it’s for the same brand.
At this point, we have yet to complete coding for the entire tool, like account management and payment. We wanted to gauge the interest first with our current set of features. On the landing page, we had a demo video of our features, made using Webflow, which we still use for our product (if you go to our landing page now, you can still see the video). We also collected testimonials from our user testing sessions to feature on the landing page as social proofs. We launched this on Product Hunt and in the channels we’ve been developing (our newsletters) and got customers.
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Wenting Zhang@wentin
Typogram
original post here with visual examples:
https://build.typogram.co/p/two-...
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