Unpopular Opinion: You don't need Google Analytics 🙅‍♂️🤮

Here is why: ❌ It's hard to understand and use GA has a steep learning curve, which can be overwhelming for beginners or small businesses. Be a good marketer → use your time wisely. ❌ Limited data sampling The free version of Google Analytics uses data sampling, which may not provide accurate insights for high-traffic websites. ❌ Data ownership Google retains control over your data, which can concern businesses with sensitive information, especially if you're a big company! ❌ It’s a bloated script that affects your site speed ❌ It’s a liability considering GDPR, CCPA and other privacy regulations. ❌ It’s blocked by many plugins (adBlocks) and browsers, so the data is not accurate. Instead, do this ⤵️ ✅ Use Search Console for data on search engine visibility. ✅ If you're worried about attribution, Ask your customers: — “𝘞𝘩𝘦𝘳𝘦 𝘥𝘪𝘥 𝘺𝘰𝘶 𝘩𝘦𝘢𝘳 𝘢𝘣𝘰𝘶𝘵 𝘶𝘴?” You can do this in their onboarding journey. Don't make it a multiple-choice survey. Let them answer in a free-form text field. ✅ Use a different solution for your SaaS product. GA doesn't work for product analytics. Many SaaS CEOs fail to understand this. Web analytics ≠ product analytics. 🔵 Use 𝗳𝗿𝗲𝗲 alternatives. Here are some of them: 1️⃣ Cloudflare: It's great but quite basic. I use this, plus you get all their DNS benefits (speed, cache, security, etc). 2️⃣ Plausible: It has a paid version but also a self-hosted open-source (free). 3️⃣ Matomo (formally Piwik). Privacy first analytics. It's self-hosted, but the level of data you get from it is probably going to be the most detailed in comparison to GA. 4️⃣ Umami.is: self-hosted. But it is one of the most simple and lightweight you'll find. There are a few more options, but honestly, I haven't tried them. What tools are you currently using for your analytics?