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validating a business idea related to UX/UI for e-commerce

Auri
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Hi all, I am currently validating a business idea related to UX/UI for e-commerce. If you are a UX/UI designer, e-commerce Product Owner/Manager, e-commerce Analysts (etc.), it would be great if you could answer this form UX creation - E-commerce (it will take you less than 10 mns) OR share your feedback about these points: a) what are the KPIs you use to measure the UX/UI performance on your e-commerce? b) what are the biggest pain points you perceive during the process of measurement of your UX/UI choices? c) Could you please please please tell me WHY? Any other input would be amazing! Thanks, Aurora

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