Visual content, promo sites etc in product marketing teams? in-house or outsourced?

During all the product life cycle there are lots of images, graphics, videos, etc created. How do you handle it in your team? you do it in-house or outsourced? For us we do both. There are lots of work where our design team need to be focused, but at the same time we've created some branded templates for social media graphics and it becomes easier. What are your biggest challenges? Share your experiences! Let's learn from each other 🙌