We hit #7 on ProductHunt. Here are the results📈(traffic, signups, tips)
Heleana Grace
14 replies
Here's the context.💫
We are a video production service for Saas companies - videodeck.co
For the past couple of months, we've built a collection of 9 video script templates and a spreadsheet with hundreds of copy ideas for intros, outros, way's to say "Hi", ways to plug your product, and so much more.
https://www.videodeck.co/video-script-templates
https://i.imgur.com/fG8jR1t.png
This content project is super useful for content and product marketers that want to produce more video content but lack inspiration and ideas.
Our goals were to:
- Generate leads
- Drive awareness in the PH community
- Connect with Saas companies that are producing video content
- Potentially drive sales 🤞
So, we launched on PH at 10am.
https://www.producthunt.com/posts/saas-video-script-templates
https://i.imgur.com/nxpxymZ.png
I was happy to see that the competition was manageable. No unicorns, no Ycombinator companies, and no companies with massive fan bases.
Little that I know that doesn't mean much, as some companies will buy fake upvotes and comments. More on that later.
So, here are the numbers for our launch:
Upvotes - 231
Position - 7
Comments - 102 (tons of organic ones, meaning not just people from my network) Btw, let's connect - https://www.linkedin.com/in/heleana-tiburca/
https://i.imgur.com/pyz74tI.png
This drove the following results to our little content project:
Emails collected - 234
Traffic to the content project- 851
Traffic to the homepage - 901 (this surprised me)
Traffic to our pricing page - 335 (sort of means that 1-3 people checked our pricing)
Traffic to a page from the webflow theme that wasn't supposed to be there - 232 #startuplife #pobody'snerfect
https://i.imgur.com/tDOUGdg.png
Some indirect benefits from launching on PH:
- The launch was a chance for me to reconnect with everyone from my network, including potential leads and old customers. This opened quite a few doors, and I'm currently talking to a few cool Saas companies that I already had in my network.
- We now have some direct links going to our content project which will help a tad with the project's SEO. (trying to rank for "Video Script Templates"
A few things I did to drive engagement and upvotes
- Connect with almost everyone from my network
- Offered to do a free video for one random person on IndieHackers and ProductHunt that would check out our launch. (still working on announcing the winner here: https://www.producthunt.com/discussions/i-will-create-a-promo-video-for-a-random-product-hunter-for-free
- Reached out to some more micro-influential good friends I knew could count for a shoutout.
What I would do differently
- When you post the announcement on LinkedIn, don't include the link in the post. It will decrease your reach. Include it in the comments.
- Reach out to people one day in advance as a lot of people did not see the message in time, so they upvoted after the day was over (got more upvotes than position six but the upvotes came after the day was over, so didn't move us up the ranking)
- Start with the expectation that **there are a lot of products that buy their upvotes and comments**. I know PH is doing stuff to fight this during the launch (hence the drops in upvotes) but still.
https://i.imgur.com/pNvakIc.jpg
With all being considered, I think the launch went awesome.
Of course, I would've liked to get more upvotes, but there were some pretty awesome products in the first positions that deserved the podium more than our content project. 😊
That's it!
What do you think about our results, and how do they compare to your previous launches?
Replies
Swapnil D Puranik@swapdp_01
Pitchery
Congratulations on a good launch @heleana and to your team! These are great insights, thanks for sharing.
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Videodeck
@swapdp_01 Thank you so much! I appreciate your kind words!
Thank you for sharing, really interesting to hear these kind real experiences. :)
Videodeck
@kerberos Thank you Joonas! Yeah it went better than expected. Any plans on launching something on PH soon?
Btw, let's connect on LinkedIn! https://www.linkedin.com/in/hele...
This is super helpful, thanks!
Videodeck
@tbenedyk Glad you found it useful, Toby! Let's connect on LinkedIn: https://www.linkedin.com/in/hele...
Collabwriting
Wow, you got some great insights! 😄
We had the same experience when we did our launch with some new doors opening, even some investors responded very positively to the PH badge on our website.
Videodeck
@sandra_idjoski I'm so glad I can be useful!
That's so awesome, had you already raised money or were you looking for investors?
Videodeck
@sandra_idjoski Btw, let's connect on LinkedIn! https://www.linkedin.com/in/hele...
Collabwriting
Delphi — Digital Clone Studio
Congrats on the launch!
Thanks for this gem. Super useful
"When you post the announcement on LinkedIn, don't include the link in the post. It will decrease your reach. Include it in the comments. "
Videodeck