Weekday or weekend launch??

Question

👋 Hey y'all!

Need some advice...

I'm 90% ready to launch my next digital product. I have a mailing list with about 150 people, but they are new.

Should I roll the dice and try to compete during the week with players that have a bigger audience?

Or stick to a Saturday / Sunday launch when it's less competitive?

Any advice / feedback is appreciated! 🙏

Cheers,
Jameson

Fabian Maume · Accepted Answer

If your audience is B2B it is better to launch during the week. Friday is the lowest competition day.
You will have low engagement in your mailing list on the weekend if you are B2B focus

Answer

Weekends are usually for indie projects. If your project is serious then you should launch in weekdays.

Olatz Urrutia · Answer

Weekday, even though it's more competitive you'll get more people to see your launch

Neha · Answer

Launching on a weekday ensures maximum exposure as it attracts the attention of a larger audience that is actively engaged and more likely to notice your launch.

Weekday or weekend launch??

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