What according to you is the role of customer segmentation and targeting in marketing?

Reduce my waste of time and resources

Segmentation and targeting can help you identify ways in which you can connect with your customers for any initiative. When you present your promotions, products, or content that's targeted toward a specific audience type, you create an approach that resonates with your customer. Personalization is necessary for the modern marketing scenario. Key to success for any brand over time!

This goes back to the saying - Different folks, different strokes. Not every segment thinks the same way, is plagued by the same problems, and is looking for the same solution. To make sure that you are reaching every target group with an offer or a service that is best for them and customized for them, you need to learn how to segment your audience. It drives better results and is more effective in making sales.

If your marketing strategy was a car, customer segmentation, and targeting would be the steering wheel and the driver of your marketing campaigns.

Past Purchasing Behaviour, Key Social Channels, Targeting, Retargeting..

By dividing the market into smaller groups of consumers with similar needs you can develop targeted strategies and allocate resources more effectively. You want to focus your efforts on the most valuable potential customers.

Hello Sreyanshi, I just launched a automation platoon and it can be used for segmentation and tagging by customer behaviour and key performance data. We can customise workflow for you as well. Happy to connect if you are interested.