What are common mistakes to avoid in email marketing automation?

Question

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Xinshu Ta · Accepted Answer

Be concise

Answer

In my experience, failing to update the content regularly is a common mistake.

Michael · Answer

One thing I’ve struggled with is forgetting to clean my email list regularly.

Sage Wang · Answer

I always make sure to send a test email to myself now to check for any mistakes before it goes out to my whole audience.

Chandan Jadhav · Answer

The most common mistake I've seen is, people think with the mindset that "I'll send it to XYZX, so that I can get X at least", think more in-line with, "would I click this if I received it randomly in inbox if I was a target customer? would I click on CTA or fill this if I was in receivers shoes?"
This perspective will allow to solve the fundamentals which most miss.

Ali Jan · Answer

@ivarsmas Right! Validating email lists and forms is crucial to ensure quality engagement and avoid sending to invalid addresses!

Ali Jan · Answer

@beautyrr_ Exactly! Overusing automation can make emails feel impersonal and lose subscriber interest. Balance is key!

Answer

Overusing automation. While automation can save time, overusing it can lead to impersonal and irrelevant emails that can annoy subscribers.

Oyinkansola Robiat · Answer

@beautyrr_ 📌

Mike Ivars · Answer

Do not validate the email list, before start to send. Or worst yet, don't validate the form where you get email addresses.

Yatheen Brahma · Answer

I think it's crucial to review and clean up your list to avoid this.

Borja DR · Answer

not applying the Marketing Consent = TRUE filter :S

Ali Jan · Answer

@mishkate_noraen Definitely! Keeping content updated is crucial for maintaining engagement and providing value to subscribers!

Ali Jan · Answer

@chandan_jadhav Absolutely! Shifting to a recipient's perspective is vital for creating impactful emails. When we consider whether we would engage with the content as if we were the target customer, it helps us address the fundamentals that many overlook.

Moaz Ahmad · Answer

Sending one big email which can be divided into 2 or 3 follow up parts.

What are common mistakes to avoid in email marketing automation?

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