What are common pitfalls to avoid in influencer marketing?

When ducking into influencer marketing, it's easy to get excited by the potential reach and engagement influencers offer. However, brands must navigate some common pitfalls to get accurate, sustainable results. At KOLHUB, we specialize in guiding brands through these challenges, ensuring campaigns are impactful and aligned with your goals. What are some of the biggest mistakes you've encountered or seen in influencer marketing?