What are good marketing strategies for small business?
Ghulam Abbas
25 replies
Replies
Guillaume Dumortier@guillaume_
FlowFinitee
@abbas143official you want to :
1. research the market you're servicing and understand how your business does it better/uniquely than current available solutions on the market + what key differentiators are.
2. you want to understand the buyer's journey, the steps customers are taking before buying a similar solution and how help them go to the next step.
3. you want to have a detailed understanding of your customer motivations, triggers and pains so that you can craft messaging around that.
4. you want to have campaign ideas that are cutting through the noise and clearly sets you apart from your competition by being thought-provocative or challenging the status quo
5. a SEO-focused content structure that covers what users are actually searching for vs. throat feeding them with gated one-pager PDFs
6. a portfolio of landing pages that addresses the combination of a problem to solve for a job-to-be-done by a specific persona with a clear easy-to-buy solution.
7. create a content flywheel from 1-6.
8. I built the AI marketing app to do 1-7 under 10 minutes with absolute precision and creativity => maestrix.ai (launching soon on PH)
Share
Launching soon!
For SMBs the goldmine is social media content, try to do it every day one in the morning and another before closing, like medicine. It takes time, but the laser-focus niche with consistency is much more powerful than Ads.
Use conversion pixel to sync website activities and run retargeting Ads.
Hyper-local SEO, reviews and listing are still working and will work even in the far future. Keep them up-to-date and active.
Most importantly, don't try to master every channel.
Spotely
referral marketing
Command Stick™️
Finding the relevant subreddits on Reddit for your product and becoming part of the community. It has provided me with endless feedback(positive and negative) and paid users.
Updating company information in multiple directories has yielded good results for me, particularly in B2B marketing.
Well thought out :) Here are 10 steps that can be done by every small business and startup:
https://jetsoftpro.com/blog/from...
MailMaestro
Long game would be SEO, but definitely go for genuine community interactions (or build your own community for your product). Referral program works too, just make sure the reward for referring actually makes sense and are enticing for your users.
Launching soon!
Marketing your small business is like planting seeds in a digital garden: nurture your online presence with social media engagement, SEO optimization, and targeted email campaigns to watch your brand bloom! 🌱🌼 #DigitalMarketingMagic
Dream Machine AI Online
Launching soon!
For the small business, I will launch on the producthunt, yc hacker news. And also share in twitter, reddit, facebook. I want to share my product to more people around the world.
@jameslee2024 Thank you! Not mentioned LinkedIn? I suggest you don't ignore LinkedIn.
Definitely local SEO & Google Business
Launch on Product Hunt ;)
strong engaging organic engagement is the key!
It depends on the industry you’re in, but I feel like organic content is great because it has a very low cost.
@alexandre_schouwey I agree with this! strong organic engagement is a thing now. we all know majority of ads being taken place right now is just getting passed by! followed you!