What are some Instagram marketing hacks that not a lot of people know?
Ezgi Yeğinaltay
14 replies
When it comes to Instagram marketing, there are a few hacks that I've discovered along the way that have helped me make the most out of the platform. Here are a couple of lesser-known Instagram marketing hacks:
1. Strategic use of hashtags: While using popular hashtags can increase your visibility, it's also important to leverage niche and specific hashtags. These hashtags may have a smaller audience but are more targeted, allowing you to reach the right audience for your business. Additionally, I've found that using a mix of popular, niche, and branded hashtags in my posts helps maximize exposure.
2. Utilize Instagram Stories features: Instagram Stories offer various interactive features that can boost engagement and reach. I make use of features like polls, question stickers, quizzes, and swipe-up links (if available) to encourage interaction with my audience. These features not only create a fun and interactive experience but also help in gaining valuable insights and driving traffic to my website or other content.
3. Collaborate with influencers and micro-influencers: Partnering with influencers can be an effective way to expand your reach and tap into their engaged audience. While many focus on working with well-known influencers, I've found success in collaborating with micro-influencers as well. Micro-influencers often have a more niche and loyal following, resulting in higher engagement rates and more targeted exposure for my brand.
4. Optimize your Instagram profile: Your Instagram profile serves as a first impression for potential followers and customers. I ensure that my profile is well-optimized by using a clear and compelling bio, a high-quality profile picture, and a consistent visual aesthetic. I also include a call-to-action in my bio, such as directing visitors to a website or encouraging them to DM for inquiries.
Now, I'm curious to know about your experience with Instagram marketing. Have you come across any unique or lesser-known hacks that have worked well for you? Share your insights, and if you have any other Instagram marketing hacks to add, I'd love to hear them.
Replies
Divya @divya14
One of the best gack that I use on Instagram is to make my content interactive. Interactive content does the job of Marketing itself in the way that it attracts an audience because it is unique and eye-catching.
If you also want to create interactive content like quizzes (that personally work well for me on insta) you can try Outgrow's Quiz Maker.
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Clustr
Great tips! I also like to use Instagram's saved posts feature to organize and save posts from competitors or industry leaders for inspiration and to keep an eye on trends
Momentum Page
Best Instagram marketing hack - ads :) And it is working
A lesser-known Instagram marketing hack is leveraging user-generated content, which not only builds community but also provides you with authentic content. Another underrated tactic is optimizing your bio with keywords related to your business, increasing discoverability in Instagram's search function.
Well, one Instagram marketing hack that not many people may know is to use Instagram Stories' geotag feature strategically. By adding location stickers relevant to your target audience, you can increase your visibility to users browsing those specific locations.
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Some really helpful tips here thanks! Would encourage you all to try out Inrō, it helps you do exactly all of this at scale with automation on Instagram. Here's a signup link if you are interested, 1st month's on us - just give us feedback on how we can make it better :)
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