What are some successful case studies of growth hacking?

Question

Muhammad G · Accepted Answer

A few standout examples of growth hacking success include:
Dropbox
Hotmail
Airbnb

murph · Answer

The Tinder story is a fun one.. it's in Andrew Chen's book Cold Start. They basically brute-forced the first few thousand users. There's more to it, but they threw dope parties on college campuses and made everyone install the app to get in.

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I see Hotmail's success with their "P.S. I love you" email signature as a classic example; it encouraged users to spread the word about the service.

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I think Dropbox's referral program is a great case study; they used it to rapidly increase their user base by offering extra storage for every friend referred.

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I find that Instagram’s early focus on influencers and user-generated content helped them grow rapidly by leveraging existing social media networks. Initially, Instagram encouraged influencers and users to share their photos and experiences, which created a buzz and attracted new users.

Mileva · Answer

We can considered Dropbox's referral program, which significantly boosted user acquisition, and Airbnb's Craigslist integration, which rapidly expanded their user base.

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Buffer’s blog posts about social media hacks helped them gain traction and grow their user base.

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Dropbox gave free storage for referrals, and it really took off. Simple but effective.

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Tinder’s “hot or not” feature hooked college students and spread like wildfire

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I think Dropbox's referral program is a successful case study of growth hacking because it incentivized users to invite friends, leading to rapid user growth and increased brand visibility.

Cameron Napoli · Answer

Growth hacking that I always think about is when a product is used to improve itself.

So a cold email might be used to find leads for the business, etc

Answer

Some successful case studies of growth hacking include Dropbox's referral program and Airbnb's clever use of Craigslist to gain users. These strategies helped both companies grow rapidly and efficiently

What are some successful case studies of growth hacking?

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