What are some things that are good to do in Product Hunt before launching?

Before launching on Product Hunt, it's crucial to actively engage with the community by commenting on and upvoting other products to build visibility and connections. Additionally, gather a group of enthusiastic supporters who can help amplify your launch day through social media and direct outreach.

Having an engaged community is THE best foundation for a successful PH launch. So it is best to start cultivating a community as early as possible. But you can also use any other networks you have: Twitter, Reddit, Newsletter, etc. Without any of those it will get hard unless you have a super viral product.

I see that a lot of good advice has already been written, my advice is to make a video for the product.

Generally, yes, it's important to engage as much as possible to build a community that will support your launch! There is also this checklist you can look into; there are some tips on that too, like finding Slack and Telegram communities where people support each other's launches 👇 hunted.space/guides/product-hunt-guides/how-to-win-on-product-hunt

Yes, community engagement is essential. Connect with makers and influencing people outside of PH like LinkedIn or X.