What are some tips for influencer marketing?
Ezgi Yeğinaltay
12 replies
Here are the steps I follow:
- Choose influencers relevant to your industry.
- Verify their authenticity and engagement.
- Set clear campaign goals and expectations.
- Foster authentic partnerships.
- Use tracking tools to measure ROI.
- Comply with disclosure and transparency regulations.
If you have any other tips, don't hesitate to share them!
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Anthony Latona@anthony_latona
350+ E-Commerce Tools Database
Judging engagement vs. followers is super important. You're much better off with someone who has an engaged following vs someone with tons of inactive followers.
In other words, someone with 2000 Instagram followers who take action is significantly more valuable than someone with a following of 200K who never buy, comment, signal boost or interact at all. This applies to any platform, really... a small, niche YouTube channel with an active community can outperform a large channel with an inactive audience.
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Cultivate authenticity at the core of your influencer marketing strategy. Authenticity goes beyond scripted endorsements! it means fostering real, meaningful connections between influencers and your brand. When influencers genuinely believe in and align with your product or values, their endorsements ring true to their followers, resulting in more profound and lasting impacts on your audience ✨
As a mkt and an influencer here are steps I am followed：
-choose those who just have hot content, you may have a super high ROI collaboration
Here is a great video about influencer marketing strategies:
https://youtu.be/2rGIt27c83Y
A short overview - it's a good way to scale audience, but you need to clear understand which customers you need. And, of course, you have to qualify an influencer before starting work with them.
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My suggestion is this: in the early stages of your project, don't rush to find influencers to promote your product because, in the initial phases, it's highly likely that your product isn't "perfect" and needs more genuine assistance in identifying your user profile and achieving Product Market Fit (PMF). Therefore, consider spending some time in the market (such as on LinkedIn or within the startup community) conducting one-on-one product interviews and gathering feedback. Once you've collected feedback from users and have a clearer direction for product iteration and your target audience, then you can think about engaging influencers who align with your product for marketing purposes.
That's exactly the strategy we're currently using for our legal AI project, LegalNow (https://ai.legalnow.xyz/). LegalNow offers "lawyer-level" contract drafting, review, and consultation, addressing all contract-related needs and issues. We're continuously collecting user feedback through one-on-one tests and interviews, allowing the product to evolve under the guidance of our users rather than our team leading everything.
I think the most important thing when starting in influencer marketing is not to opt for big influencers but to go more towards micro-influencers who have a specific niche that adapts to your product, which will give you greater chances of achieving virality.
I would love to be able to connect and exchange knowledge on the subject.
I'm not so expert on this field. But here's my 2 cents:
- Build relationships with influencers
- Give influencers creative freedom
- Be patient. Influencer marketing takes time. Don't expect to see results overnight.
Begin by selecting influencers aligned with your industry, ensuring authenticity and robust engagement. Define clear campaign goals, fostering genuine partnerships for mutual benefit. I just discovered the Deposit 10 Play With Casinos – a total game-changer! Discovering the Deposit 10 Play With ✔️30 ✔️40 ✔️50 ✔️60 ✔️70 ✔️80 Casinos is a game-changer for gamblers Deposit 10 Play With worldwide, especially in Canada! These top-notch bonuses add a thrilling edge to the gameplay. Whether you prefer free spins or extra cash, Canadian online gambling sites have you covered. With a minimum deposit of $10, players unlock bonuses ranging from $30 to $80. In our featured review, we delve into the best options for Canadian gamblers, exploring welcome bonus deals that deliver substantial extra cash. Don't miss out – explore the most value-driven casino deals available in Canada right now!