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  2. What are strategies to grow a community for a product?

What are strategies to grow a community for a product?

Constantin Wintoniak
3 replies
Behind many successful products lies a thriving community. How have you harnessed this power for your product? Are there regional differences? Does it depend on the target segment (for example, is having a true community even realistic when you mainly target users that are not too tech-savvy)? Share your strategies, insights, and lessons learned, and let's learn from each other on how to create a community that not only supports but supercharges a product's growth.

Replies

André J
First start with a great product or vision. Or else you will have too much community churn
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Wylo
Sharing from my experience and understanding of how some startups build incredible communities. 1) First things first. Build a product to solve a real problem. This will bring users flocking your way. 2) Even if they don't, reach out to them not to sell your product but to show them how your product works. If they find it useful (not just like it), they'll buy it themselves. 3) For the beginning, let's take an example. If I'm selling an email marketing software specifically designed for SaaS businesses, I deliver value via my content, events, etc. wrt SaaS sales across socials. 4) As I garner an audience, I'll give both the users and non-users an exclusive experience by bringing them into a closed community or group. 5) Now I continue growing both my socials for distribution and closed community for more exclusive things ranging from feedback, events, special offers, etc. This is how I see people build a strong community on a comprehensive note in brief.
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Jan Kostadinov
A thriving community is indeed the backbone of many successful products. In my experience, community-building is a nuanced endeavor that relies heavily on understanding the target audience. For instance, while tech-savvy users might gravitate towards forums or Discord channels, a non-tech-savvy audience might find value in more traditional platforms like Facebook groups or even offline meetups. Regional differences also play a significant role. In some cultures, face-to-face interactions and local events carry more weight, while in others, online engagement is the norm. It's essential to recognize and respect these nuances. The key is accessibility. If your target audience is not tech-savvy, then prioritize creating a community platform that's intuitive and easy to navigate. Perhaps prioritize visual content, straightforward discussions, or even gamify the experience to make it more engaging. Lastly, genuine engagement is irreplaceable. No matter the segment or region, people value authenticity. Addressing concerns, celebrating successes, and maintaining a consistent brand voice can foster trust and loyalty. At GrowthX, we've guided numerous brands in building and nurturing communities that resonate with their target demographics, fueling sustainable growth. We'd love to explore how we can tailor a community-building strategy specific to your product's needs. How about a conversation to dive deeper into this?
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