What are the best strategies for building a strong community around a product?

Question

Goktug Can Simay · Accepted Answer

In our opinion, the most important thing is to use social media platforms regularly and carefully. At the same time, responding to followers/customers' questions as soon as possible and providing support at all times.

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Elaine Lu · Answer

I think the key is to start early! Many folks don't realize that at the very beginning, when they start to research the market, they can already start to build the community. Bringing key individuals who contribute thoughts and ideas into a communication group forms the seed of your community. In a great community, members trust each other, share common goals, and have high participation rates in all activities. It takes time to build trust and ownership, so it is very important to start early.

Kostya Bolshukhin · Answer

I would try to build some audience about founders first. Combine writing about your customers, you, and your product.

I use this approach, cause I had more people engaging with posts on LinkedIn or traffic to website than trying to promote biz community (LinkedIn page or Slack Community chat)

Sansa Grey · Answer

For me starting early and building in public is the best way to build a strong community around any product.

Jayant K · Answer

Assemble a core team of 10-20 dedicated individuals who firmly believe in the vision behind your product.

Keep them actively engaged and continuously seek their feedback. As your product evolves, expand your team to the next set of 100 members, and continue this process to scale further.

❉ Ksenia · Answer

hey! i think collaboration is the key
there is always a plenty of goals you can reach only by uniting with your clients and future customers
content-wise, product enhancements-wise, etc

you can also encourage your audience to interact by themselves ("oh, one of our clients tried this — you should ask their team if they can share any tips")

it all starts with small interactions and through them you'll find your approach

What are the best strategies for building a strong community around a product?

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