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    2. What are the best ways to do marketing for a SaaS product?

    What are the best ways to do marketing for a SaaS product?

    Filippo Pietrantonio
    4 replies
    For instance, do you rely on PPC, social media, work of mouth, referrals, guerrilla marketing, influencers in the space or something else? Or have you tested alternative growth hacks?

    Replies

    Shubhangi
    Start with organic marketing through your socials,the results will compound over time
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    Filippo Pietrantonio
    For now, we are mainly focusing on word-of-mouth and personal PR to acquire the initial user base. Where would you go next?
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    MAC
    SEO, communities (twitter, subreddit), and email marketing. Only used PPC at the start for traffic, so we can quickly get users in, see how they behave with the product, and make improvements quickly. Seems to be the best way for early-stage validation. Once we're happy with that, we started doing launches and building SEO. SEO and word of mouth is probably the only way for a SaaS to survive long term, in my personal experience
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    Digital Korbax UAE
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