What are the best ways to find identify target audience changes for your product?
Raju Sivaram
16 replies
What I have noticed is, During our idea validation phase, we tend to figure 2 aspects
1. Target Audience
2. TAM
As we proceed further and doing deep down building the product, the target audience tends to sway a bit during our initial analysis. We have ensured we are true to our audience by understanding their every move by talking to them. What are the other ways you have identified to make sure you are market fit for your target audience?
Replies
Marrie Max@marrie_max
There are many ways to find out what changes in your target audience may be needed for your product. One way is to study customer complaints or surveys. You can also look at what your competitors are doing to attract new customers, and study your own past sales performance to see where you may need to adjust. It's also important to consider changes in the market that could affect your product, such as the growth of e-commerce or the increasing popularity of subscription services. Right now, I am providing Dental Website Development services and for this purpose I approach my targeted audience by using different social media platforms.
Share
There are a few ways to find changes in your target audience. One way is to look at sales data to see if there is a shift in who is buying your product. You can also look at engagement data to see if people are engaging with your product in different ways. Additionally, you can survey your current customers and ask them why they like your product and what other products they are using. This can help you understand if people are using your product as a primary or secondary option.
@gollender Yes, We are doing few analytics on top of our sales data and also made changes to our engagement model to understand the feedback given
I am providing centro quiropractico barcelona services and for this purpose I approach my targeted audience by using different social media platforms.
@raju_sivarama_gadiraju If we can give any latest trending feature which can solve the pain points of the customer with a new approach.
Examining the popularity of your products is one of the best ways to figure out who your target market is. If you run an online pharmacy and Dental Implants center -related products account for more than 60% of your sales, you just discovered some useful information about your target market. Review your sales and feedback data to determine what types of products people prefer and how you can go above and beyond their expectations.
I can help you get further insights/tips on this. I just sent you a request on LinkedIn!
KoolStories
I think there are 2-3 points that you can consider. Firstly, analyzing competitors along with reviewing industry trends. Take help of Google Analytics and conduct market research. :)
@lodovico_sella thanks i think that works fir a section of audience
@lodovico_sella Yes, that is one of the things we are considering as well
How to Find Your Target Audience
1. Use Google Analytics to learn more about your customers.
2. Create a reader persona to target blog content.
3. Look at social media analytics.
4. Use Facebook Insights.