What are the key considerations for launching a software product that combines AI?

I'm in the process of developing a software product that leverages AI to enhance user experience, particularly in automating complex tasks. While we're confident in the technical aspects of the AI models, we're seeking advice on the best practices for ensuring that the product is user-friendly and accessible to non-technical users. What are the essential considerations for UI/UX design in such products? Additionally, I’d appreciate insights on how to effectively communicate the AI-driven features during the product launch to engage users and encourage adoption. Any tips on balancing technical innovation with simplicity in design would be highly valuable.