What are the key metrics we should track to measure user engagement on the platform?
Kavya Tripathi
7 replies
Replies
Anushka@anushka20
Key metrics to track for measuring user engagement include daily active users (DAU), session duration, user retention rate, and interaction frequency.
Share
Saves. Shares. Screenshots.
Definitely track user actions - saves, shares, comments, follows. Also look at view time, # of visits, user retention rate. Maybe try a user survey to dig deeper into satisfaction & areas to improve. Data is king for boosting engagement!
CPM, conversion rate
Churn Rate
Conversation rate, retention rate are great metrics to track engagement on the platform