What are the metrics you all track to measure how effectively Product Hunt drives new customers?

Question

Upvotes are great, but what other metrics (e.g., signups, demos booked) are you tracking on your launch day to see if Product Hunt is driving real customer acquisition?

Debarpita Sen · Accepted Answer

@sajin_s For leads tracking - Hubspot
For installs/conversions - Google Analytics

Sol Yousefi ☀️ · Answer

We track customer acquisition cost, conversion rates, customer lifetime value, and customer retention rate.

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Debarpita Sen · Answer

In my previous launch, we tracked the number of leads/installs of our app from Product Hunt as one of the most important metrics.

Sajin S · Answer

@debarpita_sen Thanks for that input, yes I agree these metrics are important. What tool(s) did you use to track that?

Sajin S · Answer

@debarpita_sen Thanks for sharing this information. Wish you the best for the next launch!

Answer

I think the best matric is traffic and how you can retarget those people to convert.

What are the metrics you all track to measure how effectively Product Hunt drives new customers?

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