What are the must-have items to include in a Product Hunt launch checklist?
Sule Gorgulu
107 replies
1. Brainstorm unique launch ideas (e.g. limited-time offers, exclusive access, etc.)
2. Create visually appealing Product Hunt listing with eye-catching graphics
3. Build excitement in advance of launch through social media, email campaigns, etc.
4. Plan interactive activities for launch day (e.g. Q&A sessions, live demos, etc.)
5. Collaborate with relevant influencers or bloggers to spread the word
6. Personalize outreach to upvoters and commenters
7. Offer incentives for early adopters (e.g. discounts, bonuses, etc.)
8. Collect and analyze feedback from users to continuously improve the product
9. Celebrate the launch with your team and stakeholders.
What are some items that you would add to this checklist? Share your must-have items and tips for a successful Product Hunt launch!
Replies
Fabian Maume@fabian_maume
Warmup Inbox
You can check out my checklist for inspiration Product Launch Action Template
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Decktopus AI
@fabian_maume thanks for sharing, Fabian!
Thank your for this!
Decktopus AI
ChatWebby AI
The items and tips you listed are insightful and will definitely be taken into consideration as I am also getting prepared for my launch.
ChatWebby AI
@sule_gorgulu Well I don't have any following yet. I am new to PH and I think people here are getting so much done with their user base and links. How can I compete or get people ready before launch without any followers on PH
Decktopus AI
@zain_sheikh I'm glad to hear that! Do you need any help? Please let me know!
Decktopus AI
@zain_sheikh You should have more followers as PH notifies them on the launch date. Try to follow as many people as possible daily, and connect with them on LinkedIn! :)
great write, i am planning on launching some products here, and these guidelines are really helpful.
Decktopus AI
@kashif_rafi Always happy to help!
Do you have any good examples of a launch that did the interactive activities piece particularly well?
Decktopus AI
@benjamin_katz2 I have no examples for now, but thinking about something for our upcoming launch! Will definitely let you know.
HuddleUp
Thanks for sharing.
Great list! I would add: "Create a list of Friends and Family" from the team to ask them for some support on the day of the launch! 😊
Decktopus AI
@hugo_pochet1 Haha, so true!
Having a good product is a must.
I noticed that there are way too many product launches that go with whatever is popular at the moment.
I'd rather see fewer product launches than see a ton of them that are really similar or exact copies with different UI.
Decktopus AI
@chris_sarca couldn't agree more
Growth Hackers Guide To Producthunt
Here is the Producthunt Checklist by Fabian, who has hunted 25 products.
https://www.producthunt.com/prod...
Here are some items that could be included in a Product Hunt launch checklist:
1. Finalize product details and features
2. Prepare a clear and compelling product description
3. Create a product demo or video
4. Gather product screenshots and graphics
5. Set up a landing page or website
6. Build a list of early adopters, influencers and media contacts
7. Draft and schedule launch-day social media posts
8. Plan and execute any pre-launch marketing and PR activities
9. Prepare a Product Hunt listing with the above materials
10. Arrange for a clear and concise Q&A plan for the launch day
11. Monitor and respond to feedback and comments on launch day
12. Follow up with early adopters and track analytics after launch.
13. Evaluate and analyze launch results
14. Plan and execute post-launch marketing and PR activities
15. Gather customer feedback and incorporate into future product updates
16. Plan for ongoing engagement with the Product Hunt community
17. Continuously monitor and improve product listing on Product Hunt
18. Stay active in relevant online communities and forums
19. Collaborate with Product Hunt moderators and influencers
20. Regularly update product information and materials on Product Hunt.
This list is not exhaustive and the items included may vary depending on the specific product and launch goals, but these are some common items that can be considered.
Happy Launching! Hope this helps.
I'd say constant engagement with your audience on the day of launch is a must.
Twinr - App Builder
Create list of supporters who agrees to support you on launch day.
Decktopus AI
@graham_patel Yes!
InOrbit.io
For point 5, I've always wondered what would an influencer look for in a new product and what will motivate them to push or recommend your product to their community. How have y'all addressed this?
Decktopus AI
@roycewong Hello Royce, great question. It's important to select some current users/believers as beta testers before/during the launch period. Influencers may also be willing to test the product, providing them confidence to promote it to their audience. If they test and benefit from it, they'll have no issue promoting it.
InOrbit.io
@sule_gorgulu Great suggestion. I'll give this a go.
LaunchPedia
1. Reply to comments on the product hunt post
2. Do a pre launch and keep the audience in the loop
3. Find communities where your TG will stay and try to plug your product and ask them for support.
Also, I interview creators whose products ranked at the top3 of the Product hunt and share their launch strategies here 👇
https://thebigbanglaunch.substac...
I feel those interviews might be helpful for you while planning your launch.
Marketing Updates List
I believe informing your audience is the most important part. That’s why i would like to inform about the next launch: https://www.producthunt.com/prod...
Decktopus AI
@jaskaransainiz1 definitely. having a powerful community for your launch is a must
This is a great list Sule! Wish I would have seen this list sooner that would have really helped a lot for our launch of Delibr AI today, but I think we've checked off some points at the top and now when we have launched we can make sure to check off more items towards the end of the list! 🤩
Decktopus AI
@fredrika_andersson My timing could have been better, Fredrika! :) Congrats on your launch, how is it going?
@sule_gorgulu Thank you! It's going pretty well, people seem interested which is always fun to see! 🙌 and we're moving up and down in the Meowy Monday-list 🙈 https://www.producthunt.com/post...
Ultimate Notion Home Manager
some awesome visuals.. first impression matters
Decktopus AI
@edun_kerry Visuals are the most important thing. People do not read anything, cannot understand your product, as well. so, you should show them how to use it in a creative way.
Ultimate Notion Home Manager
just passed 1k follows on twitter and reached 30 day streak on here
looking to close 1 consultation call and custom template build this month
Decktopus AI
@edun_kerry That's great, Edun! Keep going!
Prompt.Cafe
I think we have missed an important step! 🤔
It is really necessary to Audit before launch.
For my website's Landing Page Audit Overall Score is: 81 🥶
Based on these reviews and results, I am improving the product.
I think you should definitely do an Audit before the Launch.
You can make a Audit in the link;
https://www.productdoctor.co/che...
Prompt.Cafe
@sule_gorgulu It was my pleasure Şule :)
Have you audited for Decktopus?
Your website looks cool, I'm really wondering your Landing Page score.
Decktopus AI
@eylul_danisman Thanks for sharing, Eylül!
I highly recommend Product Promo/Demo Video to amplify the launch.
"53% of companies nominated for Product Hunt Golden Kitty Awards 2022 had a video on their launch page. 33% of the nominees with videos made it to the winners of the Golden Kitty Awards."
These stats are from my video report analysis of the Golden Kitty Awards 2022 https://www.producthunt.com/post...
Besides, according to Product Hunt, "53% of products that reached Product of the Day since 2021 include a video" https://www.producthunt.com/laun...
You can read some additional insights on my Twitter thread https://twitter.com/iVinay/statu...