What Are the New Social Commerce Trends in 2023?

Social commerce has been proven to be a great way for businesses to generate revenues. It brings new opportunities for small to big companies to achieve growth. Through social commerce, brands can directly promote and sell products as well as services on social media platforms. The success rate of social commerce campaigns can be measured by the number of likes, shares, retweets, etc. With more people depending on online shops and social media for purchasing items, marketers have been taking social media eCommerce campaigns more seriously these days. As a marketer, you cannot plan to build new eCommerce strategies to boost sales on social media platforms without getting to know them first. I'd like to share a few the new social commerce trends in 2023. 1. Frictionless experiences are gaining more loyalty Consumers are not ready to wait for a long time due to digital inconvenience. Brands with modern business models are, therefore, ensuring frictionless and smooth buying experiences across almost all platforms to win the hearts of buyers. Seamless shopping experiences lead to increased retention rates. Therefore, make sure that you pay attention to customer experience. Do some research about it and try to spot problems customers face while purchasing. Consider removing unnecessary and long steps to provide digital convenience to customers. 2. User-centered content remains an essential part People use social media platforms mainly to communicate and exchange information. However, social media can also be used for branding purposes too. Today, both small and large brands have been creating ads to promote and sell products. But don’t forget that modern-day consumers are inclined to traditional ads less. Rather, they prefer subtle branding. With the changing behavior of modern-day buyers, brands are paying attention to offering relevant product information to potential buyers in a subtle way. User-generated content has been considered to be an effective way to grab buyers' attention. 3. Livestreaming is expected to grow Another social commerce trend for 2023 is the use of live streaming. To promote their products to a broader audience, successful brands have been using Facebook Live, Twitch, and other streaming apps. On the other hand, Zoom and Microsoft Teams have worked excellently for brand promotion to a selected or small group. 4. Working with micro-influencers becomes much more relevant Micro-influencers still play a vital role in reaching a wider audience as a popular social commerce trend. Small to medium-sized companies with a tight budget depend on micro-influencers to reach a specific audience. The best part about collaborating with small influencers is that they focus on specific audience types. Also, people trust them more since they are considered to be more authentic and transparent compared to big names. Working with micro-influencers will undoubtedly be beneficial for brands, aspiring to boost conversions. What do you think? Share your thoughts with us and look forward to seeing your comments!