What are the pros and cons of AI marketing?

Ofc using AI in marketing offers several advantages, but it also comes with some drawbacks. On the positive side, AI technology provides valuable assistance to marketers in various aspects of their work. It can help in formulating marketing strategies, creating marketing materials, and gaining insights into customer behavior. AI's ability to generate content quickly can save time and effort for marketers, allowing them to focus on other important tasks. It can also automate repetitive marketing processes, enabling efficiency and scalability. However, there are certain considerations to keep in mind regarding AI-generated content. While AI can produce content swiftly, it still requires human intervention to ensure accuracy, clarity, and a natural language flow. Particularly for content that will be publicly published, it is crucial to review and edit the AI-generated material. This step ensures that the content aligns with the brand's voice, maintains consistency, and effectively engages the target audience. By refining AI-generated content, marketers can ensure their efforts have the desired impact and effectiveness. Also, it seems that some people literally don't want to access the content if they realize it was written by AI. What do you think? Does it really matter who produced the content if it's good enough?