What are the strategies to create more backlinks?

We can use google ads to build brand awareness on our target segment. It will bring a lot of backlink from related sites

Some strategies to create more backlinks include creating high-quality content that others want to link to, reaching out to websites and requesting links, guest posting on relevant websites, Business listing on business directory like (google, Themukam), participating in online communities and forums, and leveraging social media platforms to promote content and attract links.