What are the top sports betting ad techniques for success in India (2024)?

In 2024, successful sports betting ads in India must focus on real-time engagement. Live betting opportunities, in-play features, and fast payouts should be highlighted in ads. Partnering with sports personalities or commentators adds credibility and builds trust among users.

Targeting ads during popular sports events like IPL or international cricket matches, with offers like free bets or enhanced odds, can drive engagement. Ads should be mobile-optimized, given the high number of mobile sports bettors. Leveraging data to personalize ads based on users’ sports preferences and previous bets can also enhance user retention and conversions.