What are your go-to products and/or methodologies for tracking growth experiments?

Hello @nikkielizdemere. We are releasing https://sessionforward.com, which we have been using internally for a while, for this exact same use case (i.e., easily AB Testing different growth scenarios). It's still pretty Alpha, but feel free to try it out and let us know what you think! :)

For small-scale or budget-conscious teams, something as simple as Airtable or Notion can do the trick. More sophisticated experimentation programs may require something like Growth Hackers or Effective Experiments. Ultimately, I think it depends on the budget and how advanced the experimentation program is. This is a very helpful resource for comparing the different options available https://www.convert.com/blog/a-b...

Just google sheet, I have a template for it.