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  2. What are your marketing predictions for 2023?

What are your marketing predictions for 2023?

Jason Andries
7 replies
I think AI is spectacularly rising in popularity and usability so that's definitely something that will have a lot of impact on marketing. Trends are always changing, what do you think will happen in marketing this year?

Replies

Ben Katz
I think this will be a big year for private equity. A lot of companies are built around unit economics that only make sense when the market narrative promotes growth at all costs. That narrative has shifted over the past six months and a lot of companies are in a tight spot and will struggle to raise financing. My prediction is that A) a lot of the companies fail to raise and B) a lot will end up selling to PE firms.
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Gordana Laskovic
The best marketing strategy in 2023 will be one with integrated video and written content https://www.forbes.com/sites/hen... AI tools will be a popular theme in 2023 and people may go crazy over them, but there could also be a backlash against AI tools before 2023 closes https://www.linkedin.com/pulse/t... Omnichannel marketing is predicted to continue to be adopted by brands https://www.linkedin.com/pulse/o...
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