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  2. What are your strategies for marketing when there is...

What are your strategies for marketing when there is almost no budget for it? E.g. small businesses

Eray Chumak
7 replies
For context, I am a student and I have almost no budget to fund for expensive ad-places for my company (markthisforme.com). Currently, I am primarily focused on organic growth, which is challenging and requires time.

Replies

Mohamed Hassan
KWHero
KWHero
Cold outreach. Social media, engage with potential clients. Find affiliates for your business. If you share info about your business, answers could be more helpful.
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Elena Tsemirava
SEO and social media. But first understand who your potential customer is and where to look for him.
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Jovana Djekovic
@eray_chumak Product Hunt - An excellent platform to showcase your product and gain visibility within the tech community LinkedIn Outreach (B2B) - A great choice for targeting business professionals, Building a network and connecting with potential partners or customers Instagram and TikTok (B2C) -These platforms are fantastic for reaching a consumer audience
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Jovana Djekovic
@dailyfitnessai Here are some steps: 1.Share engaging visuals 2.Post consistently 3.Use relevant hashtags; sometimes, they can be highly useful 4.Interact with followers through comments 5.Partner with influencers - (although it often requires a budget, having great products can potentially help strike a deal) 6. Reels
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Xavier JJ
@jovana_djekovic How would you use Instagram to reach your audience?
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Xavier JJ
Hey I am in a similar situation. And wow a student with a company, you are ahead! Anyway, what I'm trying to do now is to post a product developments updates on twitter like story line.
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Francisco Cavanna
I have been in a similar situation, this is the strategy that worked for me. -Affiliate marketing: This is a great way to start as it does not involves any risk to you. Start searching for the best keywords (short or long tail) that fits your product/landing page. You can use answerthepublic.com. Save them on a google sheets. Once you have a sample of 50-100 keywords, go to chat gpt and ask for 5 high intend phrases for each keyword. Once you have both keywords and phrases, (if you dont want to spend a lot of time) go to upwork and post a job description for lead generation emails. It is crucial that you back up this description with a playbook including the keywords and some affiliate examples. You can ask for free samples to start trying the quality of the leads. Then connect your gmail account to gmass in order to start an automation campaing, where you can contact this possible affiliates. This strategy will not only increase the high intend leads your product receives but also it boost your SEO as your domain authority will increase due to the new linking websites
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