What are your thoughts on email marketing? Is it helpful or overwhelming to you?

Question

Rahul Varshneya · Accepted Answer

Incredibly effective if done right. Which means, starting by highly targeted prospecting, reaching out based on a trigger event which would indicate buy intent and then crafting a compelling message with adequate follow ups - multi-channel.

Svitlana Palamarchuk · Answer

it should be done right according to your business needs. and no spamming :)

Vlad Zivkovic · Answer

It's not easy at all but it can generate good sales if you manage to do it right.

Amulya Prasad · Answer

Although the response rates are low, it does promise high reachability. Consistent email marketing has generated a good amount of leads in my experience

Peyt Spencer Dewar · Answer

overwhelming sometimes but once you start getting even a couple responses you realize it's worthwhile

Answer

Among the advantages of email marketing are personalization, automation, and cost-effectiveness. Nevertheless, challenges such as inbox congestion, spam concerns, unsubscribes, and compliance issues can make handling it difficult.

Marilena Nikou · Answer

I think it works, but you have to have good email lists, clean them up regularly, very good content and be persistent!

Hassan Muazzam · Answer

@vladimir_zivkovic Thank you.

Answer

When done right and with the right tool like getshow.io, email marketing is never overwhelming. It one of the most effective approach to send personalised content to your audience. It remains one of the most effective communication channels for businesses as it allows for direct contact with customers and can be used for various purposes.

What are your thoughts on email marketing? Is it helpful or overwhelming to you?

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