What are your unique selling points (USPs)? What sets your brand apart from competitors?

Sounds great! A few ideas for unique selling points: 1) Personalized AI feedback tailored to each student's writing strengths/weaknesses 2) Explicit focus on academic integrity & avoiding plagiarism 3) Integrates with existing writing tools students use like Google Docs 4) Easy for teachers to track student progress over time. The AI + integrity angle is def a differentiator. Good luck with the launch!

Our unique selling point is combining AI-powered writing assistance while still upholding the highest standards of academic integrity. Unlike other AI writing tools that may enable plagiarism or generate low-quality content, our coach helps students improve their own writing skills in an ethical way. The AI provides targeted feedback and suggestions, but the student retains authorship and responsibility for their work.

Sustainability is key for me. Everything i use is ethically sourced, and we’re open about our supply chain.