What channels do you use to reach U.S. customers?
Patryk Pijanowski
6 replies
Hi,
I'm curious about how you find potential customers in the US, specifically in the IT industry.
We’re a startup that accelerates the creation of websites and web/mobile applications using our proprietary technology. We have an awesome team of experienced developers, and we're also working towards self-funding, which is why we're taking on external projects. 😄
We’d love to understand how customer acquisition works in the US, as we’re likely relocating our company there soon. Do you typically acquire customers through Facebook, platforms like Fiverr, or is it more through X.com and Reddit?
We’re targeting mid-level clients with project budgets ranging from $5k to $100k.
Any insights would be greatly appreciated! 😄
Replies
herringbur@colby_adkins
Facebook ads can be effective at targeting specific demographics and interests. I use Facebook's ad targeting features to find mid-level clients with budgets within my target range. It's an excellent tool for precision marketing.
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In my experience, attending and participating in virtual and in-person tech events and webinars has helped me connect with potential clients. It’s a chance to showcase your technology and network with others in the industry.
Facebook ads can be effective for targeting specific industries and demographics. You can set up detailed targeting options to reach mid-level clients with the right budget.
I've been using Fiverr to reach some U.S. customers for my SaaS product (project management tool for small businesses). Found a few solid content writers and social media managers there who helped create content to attract the right audience. Combo of targeted content marketing, guest posts on relevant blogs, and social ads has been working well so far to get traction with U.S. customers. Curious what channels are working for others!
TikTok works great for reaching U.S. customers, especially if your product appeals to Gen Z. You can leverage influencer marketing, paid ads, and organic content to build awareness and drive traffic. Facebook/Instagram ads are another solid option for targeting specific audience demographics in the U.S. market. It really depends on your product and target customer though. I'd be curious to hear more details!
Facebook ads can be powerful for targeting specific demographics and interests. I use Facebook’s ad targeting features to reach mid-level clients with budgets in my desired range. It’s a great tool for precision marketing.