What common mistakes should new makers avoid when launching on Product Hunt?

New makers should avoid overhyping their product, neglecting community engagement, and not having a clear value proposition.

I have one on top. I often see contributing to discussions promoting their products in comments (that very unpleasant way). It has nothing to do with discussions, they only post prepared text and do CTRL+C CTRL+V... 100 same comments promoting the launch or service.

i would say lack of interaction with the community

I once launched a product without actively participating in the community. I missed valuable opportunities to build relationships and generate buzz. By not engaging with comments and feedback, the launch lacked the momentum and support that community involvement could have provided. For future launches, I ensure to interact with users, address their questions, and show appreciation for their support.

You need to build the hype prior to launch. That is crucial!

After launching my first product, I realized that build up connection with PH users is the first priority. It is very important to have a base upvote from start.

Can anyone provide any insight into "Not preparing a strong launch plan"? What does a sucessful launch plan look like?

I see a lot of new makers not having a clear value proposition. It’s crucial to clearly explain what makes your product unique and why users should care.

Not having a solid launch plan is common. It’s important to build anticipation before your launch and have a strategy for promoting your product on launch day.

Don’t ignore the Product Hunt community. Engaging with people and responding to comments can really boost your visibility and support

Well, this discussion will be so very helpful to us as we are launching Soshals for the first time https://www.producthunt.com/products/soshals . We have been trying to juggle amongst all the pointers that you've mentioned but I personally feel launch plan covers all the other pointers. Having it in position internally within the team is very important and a non-negotiable.

New makers should avoid launching without a solid plan. Preparation and strategy are crucial for a successful launch.

Engaging with the community before and during the launch is important. Ignoring community interaction can hinder visibility and support.

Promoting the launch in advance helps build anticipation. Failing to generate buzz beforehand can result in a less impactful launch.