What Content Performs Better? LONG VS SHORT Form Content?
Markus Jenul
30 replies
Hey Teamπ€
Animalz just published their annual benchmark report and here are some of the learnings:
- Organic search is the most important traffic source π
- Longer content generally performs better: The median article length was a meaty 1,200 words, and we found that content length has a positive correlation with traffic β‘οΈ
- Small blogs benefit from linkable content, newsletters and social distribution π₯
- There are big opportunities to improve SEO through better internal linking π
What do you think about that?
https://www.linkedin.com/posts/thinkingslow_we-just-published-our-annual-benchmark-report-activity-6874328296465670144-U71x/
Replies
Andrii Kpyto@kpyto
Sembly AI
Thanks for sharing π
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Sales Playbooks
I find that about 2500 words, well structured with a table of contents, clearly defined points, good paragraph separation, with some visuals is key. Then breaking that piece down into "Snippets" for distribution on twitter and instagram works well. If the piece does well then we do "deep dives" where we expand the section that gets the most traffic/engagement/Questions.
StampFans
Nothing has had such a long-term benefits for my company as high-quality, long-form instructional blog posts.
Thank you, Marcus! It's very interesting
From my experience, for small and midsize businesses or bloggers, the ONLY way to get traffic and the audience is through newsletters and well-optimized blogs. Ads are toooooo expensive these days.
That's what our users of https://surfaces.one say and that's why they are using our newsletter and blog tools
FromNotion
Wow, what interesting stuff. I'm going to read it and extract some insights. Thanks for sharing, Marcus.
What are the best practices to write long-form content today? What do you think?
Sales Playbooks
@shashcoffe I think there are a couple of important ingredients to that.
I wrote our process of creating such content down and put it into a playbook.
Feel free to provide feedback on what you think :)
https://www.kickscale.com/post/t...
FromNotion
@markus_jenul1 Looking good, Markus!
The good length of the content depends on the value of the content. If your topic is to be presented in detail then you should provide long content. But if it's a watery content, there is no need to go for the length. This is what I came to during my experience.
@vera_mirzoyan, I agree with you, besides, what I've noticed is that the content also needs to be user-friendly (think of infographics that look tiny on mobile) and easy to grasp.
@anna_voronina148 Totally agree. Search engines prioritize it and focus on user-centric approach.
I feel the same that quality, informative, unique, and long content is always appreciated by Google.
moji AI wearable
Thanks for sharing this, I think it really depends on the market you are going after..
I didn't read the article but thanks for sharing, this sort of content is really helpful.
Brief on Demand by Amy
Interesting. Thanks for sharing!
Interesting! Thank you very much for sharing!
Interesting! I have always been a fan of organic traffic. Yes, long form contents do better than short. However, the game isn't about long form articles or blog; but writing relevant, valuable content.
Sales Playbooks
@prince_brown_jasper Couldn't agree more with you.
you will lose the audience in case its not relevant to them
B2B Rocket
Launching soon!
Interesting. I already know about the old writing tactics, but what are the steps to writing long-term content according to the 2022 strategy?
Sales Playbooks
@hamza_afzal_butt I wrote a guide which covers this topic partly:
https://www.kickscale.com/post/t...
Very useful information π Thanks for sharing!
Great stuff!
Long content does perform better. I think short contents are more useful the more shorter they are, like in Instagram or Twitter as they can be used to pull audience to the real long content.
I has recently designed a landing page for an idea I've been working on, could you have a look at it and give some feedback, and if the idea is something you've been waiting for, do tell me
Sales Playbooks
@gotham_ct sure. feel free to share it :)
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I just came here to say that the length of the content, depends on the platform that the content is hosted on and targeted at.
Sales Playbooks
@iampascio absolutely right! Here is the process that worked best for us:
1) create a long form content
2) split to micro content
3) distribute the micro content on all distribution channels but adjust it to the needs of the users on this platform
4) link in the micro content back to the long form content
you can access the full playbook here: https://www.kickscale.com/post/t...
In most cases, longer content performs better for organic search than short-form content. But that is not just because of the word count. It is because many search queries require detailed results and content to cover a topic in great depth.
I always recommend writing long content. It helps to get more organic traffics than short-form content. Also, long content should have more information more tactics and it meets search intent demands.
Great Stuff! Thanks for sharing Markus
I think that it more depends on how you appeal to the interests and challenges of your target audience and the practical side of the content, rather than its length.
Long content performs better, all else equal. But I rather have short, to the point, content for SEO than long sentences just to achieve a certain wordcount.