What did you focus on in the run up to launch?

Question

In the month or so when you were gearing up for your PH launch, what did you/your company focus on?

Engaging on PH, marshalling your community, business as usual? Anything else?

Sebastian Karges · Accepted Answer

All of the above! I learned it's quite helpful to also connect to the PH connections on Linkedin. Seeing today if it all works out since we're live today: https://www.producthunt.com/post...

Victoria Koval · Answer

Building the buzz and the community around your product. We're live today with our product and the community response is awesome. I didn't expect that!

T Sudhish Nair · Answer

Making sure the product is stable. Got active in the community and shared about the launch, and shared some social media posts about the launch. And today we are live - https://www.producthunt.com/post.... Hoping to see a good result.

Answer

To successfully reach our target demographic, we invested a lot of time honing our marketing strategy.

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In order to give our users a seamless launch experience, we attempted to iron out any faults or difficulties.

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Answer

In the run-up to launch, it's crucial to focus on refining the product, ensuring it meets user needs, testing for any bugs or issues, developing a marketing strategy, and building anticipation through teasers and promotions. Additionally, establishing partnerships, garnering press coverage, and preparing customer support are essential aspects to consider for a successful launch.

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We worked together with beta testers and early adopters to collect their input and make changes in response to their recommendations.

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We focused on making our product's user interface as simple and intuitive as possible.

Igor Lysenko · Answer

I'm continuing to focus on my product goals, but also trying to grow the community on LinkedIn.

What did you focus on in the run up to launch?

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