What do you look for in a landing page? Which components are a must?

Question

Besides header, footer, CTAs, FAQs, and testimonial components, what other elements should be included?

Lindsay Davis · Accepted Answer

It’s not just about the components for me; it’s about making things easy to use and easy to find (for your customer, not for you).

For example, if there are big CTA buttons with text like “BUY!”, “CLICK!”, or “DON’T MISS!” but the FAQ is written in a tiny font, it shows that you’re not thinking about your users and potential customers.

Praveen chary · Answer

For me the components should align with your target audience. Before building any component ask "How this will help my audience?"

David Michael Johnson · Answer

Key things for me: 1) Clear, compelling headline that communicates the core value prop, 2) Clean, uncluttered design that focuses attention on key CTAs, 3) Social proof like testimonials, logos, stats to build trust, 4) Obvious next steps - make it brain-dead simple for visitors to convert or learn more. Don't make 'em think too hard! 5) Optimized for speed - gotta load fast or you'll lose people. Those are my must-haves.

James Robert Anderson · Answer

Definitely need a clear value prop above the fold, not just a fancy headline. Make it obvious what you're offering and why it matters to the user. People shouldn't have to hunt for your core message. Also key is obvious nav and CTA...don't make me think! FAQ, testimonials, social proof are great but secondary. First impressions matter most.

Olivia Jane Miller · Answer

My must-haves are clear messaging on what the product does, social proof like testimonials, and an easy signup flow. I also look for a clean, modern design that builds trust. But agree, the most important thing is putting the user first and making key info easy to find, not just focusing on pushy sales tactics.

What do you look for in a landing page? Which components are a must?

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