What do you think about IKEA allowed people to PAY with their TIME?

Do you believe TIME could become an official payment method? Ikea stores are usually located on the outskirts of the cities. Thus, a lot of time is spent driving to stores. To incentivise store visits, Ikea allowed customers to purchase items using the travel time disclosed by their Google Maps Timeline. Longer distances = higher time currency value. All the items in the store had a tag which showed the price in money as well as time. The Result? - Store footfall increased by 32% - Created a huge buzz in the global retail industry - Earned $14 million worth of free media