What do you think marketing will look like in 5-10 years?

hopefully more targeted

The main thing I can envision is AI being a go-to companion for marketers, not replacing them. AI could automatically segment leads, aid with copywriting in real time etc

I believe in the next few, a more humane approach to marketing will take precedence. This can include marketing around social / cultural issues and community building around a shared purpose.

AI will definitely play a bigger role. Also, the role of the community will be increasing constantly.

I think a lot more money will flow towards content and community

I imagine AI will seep into marketing as well in the next few years. My bet would be on AI-tuned ads and content. Things that look like regular videos and posts, but are actually ads in disguise.

In 5-10 years, I think marketing will be even more data-driven and personalized than it is today. With the continued development and advancement of technology, marketers will have access to even more data and insights about their customers and their behavior, which they can use to create highly targeted and personalized marketing campaigns. I also think that the use of AI and automation will continue to increase in marketing, with AI being used for tasks such as predictive modeling, data analysis, and even some forms of creative work, such as copywriting and design. Additionally, I believe that customer experience will become even more important in marketing, with companies focusing on creating seamless and personalized experiences for their customers across all touchpoints and channels. Overall, I think the future of marketing will be focused on using data, technology, and customer experience to create highly effective and personalized marketing campaigns.

I have a crazy idea - what about AR/VR social networks? That would be so cool.

AI will rule

What should marketers learn for keeping their position in AI, the digital age?

It is difficult to predict exactly what marketing will look like in 5-10 years, as it will depend on a number of factors including technological advancements, changes in consumer behavior, and the evolution of the business landscape. However, it is likely that marketing will continue to become more data-driven and personalized, with AI and machine learning playing an increasingly important role in targeting and delivering messages to consumers. Marketing may also become more focused on building long-term relationships with customers, rather than simply driving short-term sales. Additionally, the rise of new technologies such as virtual and augmented reality may change the way companies market their products and services.

More automation will be there.

I think it is highly unpredictable

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Nothing will change in terms of nailing your target audience and having an irresistible offer. But how you reach your audience, engage and influence them will of course be different depending on the new apps and tech available.

I think no matter what tools people use to do marketing, there will be less room left for stretching things. Competitors in all sorts of products are growing, and customers will be unsatisfied if they feel cheated.

Marketing is always about what the customer wants, needs, and values. That's not going to change in the next five or ten years.

Much more hyperlocal and more personalised and targeted ads. People are different and so are there motivations and needs. Ads should be able to adapt to this underlying context from one person to another. No single ad should be the same when shown to two different people.

Interesting discussion definitely, wrote on the same thing recently on Medium. https://medium.com/@nishankgoyal... I think marketing is synonymous to community, and with rapid advancements in Web3, we will be moving towards decentralized marketing where user will own their attention.