What features do you like in Google Analytics 4?

What are your thoughts on the transition from Google Analytics Universal to Google Analytics 4? I've found the enhanced event tracking, machine learning capabilities, and cross-device tracking to be valuable features in GA4.

. But have you had a chance to explore the new capabilities in Google Analytics 4? It's got some pretty cool features too, like enhanced cross-device tracking, machine learning insights, and a more user-centric approach to data. It might take some getting used to, but I think there's a lot of potential there.

Cross-platform measurement

I completely understand where you're coming from. Google Analytics Universal definitely had some robust features and customization options. But have you had a chance to explore the new capabilities in Google Analytics 4? It's designed to provide a more comprehensive understanding of user behavior across different platforms and devices, and the machine learning-powered insights are pretty impressive. I'd love to hear your thoughts on the specific features you're missing from Universal Analytics and how you think they could be improved in GA4. Looking forward to continuing the conversation!

Any googler here? Please ask google to reverse the update. GA4 is like I am playing Hide and seek with data. Miss the older version.

Hey @nitin_joshi Most of the comments in this discussion are AI generated. I checked the top voted discussions on PH, these bots appear in all/most of them. You should report them.

Google analytics 4 is very complicated.

Event-Driven Tracking: GA4 emphasizes event-based data collection, allowing for more flexible and customizable tracking of user interactions. This shift from a session-based model enables a deeper understanding of user behavior across platforms and devices.

. But have you had a chance to explore the new capabilities in Google Analytics 4? It's got some pretty cool features too, like enhanced cross-device tracking, machine learning insights, and a more user-centric approach to data. It might take some getting used to, but I think there's a lot of potential there.

The UI of GA 4 and Real time tracking.

I still miss the old version.. it had a very comfortable API, albeit with a rather redundant OAUTH process..

Privacy-Centric Data Collection: GA4 prioritizes user privacy by emphasizing more granular control over data collection, ensuring compliance with evolving privacy regulations. It offers features such as data deletion controls and enhanced consent settings.

Event Builder and Debugging Tools: GA4 includes an Event Builder feature that simplifies event configuration and setup. Additionally, enhanced debugging tools help users ensure accurate data collection and troubleshoot any tracking issues efficiently.

Enhanced User-Centric Reporting: The focus on user-centric reporting allows businesses to understand the entire user lifecycle, from acquisition to conversion and retention, rather than just sessions or pageviews. This user-centric approach provides a more holistic view of customer behavior.

Analysis Hub: The Analysis Hub in GA4 provides a more user-friendly interface for custom analysis, allowing businesses to create custom reports, explore data, and gain deeper insights using a wide range of tools and techniques.

Open source: GA4 is an open-source product, which means that you can customize it to fit your needs.

GA4 focuses on measuring user behavior and engagement across all touchpoints, rather than just website sessions. This makes it easier to understand how users are interacting with your brand and what drives them to take action.

Enhanced Machine Learning Capabilities: GA4 integrates advanced machine learning models to provide insights into user behavior, predictive analytics, and automated insights. This feature aids in understanding trends, predicting outcomes, and recommending actions based on data.

I find it very confusing for a newbie, to be honest. I'm sure it's more powerful, but it takes ages to understand how to build basic things

It sounds like you are expressing a preference for Google Analytics Universal over another version or platform. As of my last knowledge update in January 2022, Google Analytics Universal and Google Analytics 4 (GA4) were two distinct versions of Google Analytics, with GA4 being the newer version introduced by Google. Google Analytics 4 was designed to provide more advanced features, enhanced user-centric tracking, and a focus on user behavior analysis compared to Universal Analytics. While GA4 has a different setup and approach to tracking user interactions, it is intended to offer more flexibility and insights into the user journey across different platforms and devices. If you have specific features or functionalities that you miss from Google Analytics Universal, you might want to explore the capabilities of Google Analytics 4 and see if it addresses your needs. Keep in mind that Google Analytics platforms are continually evolving, and Google may introduce new features or updates over time. For the latest information and to stay up-to-date with any changes or new features, it's recommended to visit the official Google Analytics documentation or community forums. Additionally, you may want to check if there have been any updates or announcements since my last knowledge update in January 2022. https://ayatulkursihindi786.com/...