What I should do after launch?! 🤔
Samir Rashed
16 replies
If I want to set a plan after product hunt launch, What should I do? Please leave your thoughts and tips
Replies
Alex Gordon-Furse@giomate
Dont waste a single lead
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SuperSEO Tips
Depends on how you are feeling, but you could go for a nice walk or take a 20 minute nap. Ooh you said launch. Sorry, never mind.
Premast
I planned to send a thank you message for the community
Premast
Also, I can create an offer after the launch week.
Premast
Also, Find a way to capture leads
Launching soon!
Make sure to keep your customers gained from the launch happy.
Start building an email list right away! Capture those early user leads before they slip away. Tools like Mailchimp or ConvertKit make it a breeze to set up forms and start collecting addresses. Then you can keep those initial fans engaged with updates, special offers, and sneak peeks at what's coming next. 📧💌 Don't sleep on email - it's still one of the most powerful ways to nurture relationships with your audience and turn curious visitors into loyal customers. 🙌📈
After launching on Product Hunt, there are several crucial steps you should take to maximize the impact and ensure the continued success of your product. Here's a detailed guide on what to do after your launch:
### 1. **Engage with the Community**
- **Respond to Comments**: Be active in responding to every comment and question on your launch page. Show appreciation for feedback, address concerns, and clarify anything that users are unsure about.
- **Ask for Reviews**: If people love your product, politely ask them to leave a review. Positive testimonials can significantly boost your credibility.
### 2. **Analyze Launch Metrics**
- **Track Traffic**: Use tools like Google Analytics or Product Hunt’s own analytics to understand where your traffic is coming from, how many upvotes you received, and which marketing channels were most effective.
- **Evaluate Conversion Rates**: How many visitors clicked through to your website or sign-up page? Understanding this will help you adjust your marketing strategy for the future.
### 3. **Follow Up with Your Backers and Users**
- **Email Follow-Up**: If you’ve collected emails or have users from your Product Hunt launch, send a thank-you email with updates on the product and any new features.
- **Highlight Changes**: Let your users know that you’re listening. Share what updates and improvements you've made based on their feedback.
### 4. **Leverage Social Media**
- **Announce Your Launch**: Share your Product Hunt launch on social media platforms. Encourage your followers to check it out, vote, and share their thoughts.
- **Celebrate Milestones**: Once you hit key numbers (like votes or sign-ups), make sure to celebrate them and show gratitude to those who supported you.
### 5. **Review Your Marketing Strategy**
- **Retarget Your Audience**: After the launch, retarget users who visited your Product Hunt page but didn’t convert. You can use Facebook, Google, or email campaigns to remind them about your product.
- **Experiment with Ads**: Consider running paid campaigns to increase visibility. Product Hunt launch can provide you with initial momentum to fuel further exposure.
### 6. **Improve Your Product Based on Feedback**
- **Gather Insights**: Review the feedback and comments you received carefully. What were the common complaints or suggestions? Are there any recurring feature requests?
- **Prioritize Updates**: Create a roadmap based on feedback. Address the most common issues or implement high-priority feature requests to keep your users happy.
### 7. **Reach Out to Influencers or Bloggers**
- **Pitch to Influencers**: If your product fits, reach out to relevant bloggers, influencers, or industry experts who might be interested in reviewing your product. Having third-party validation can be very powerful.
- **Press and Media**: Try to get press coverage or guest blog posts to spread the word about your launch beyond the Product Hunt community.
### 8. **Create Content for Ongoing Engagement**
- **Content Marketing**: Start creating helpful content around your product. Blog posts, how-to guides, case studies, or videos will keep users engaged and help with SEO.
- **User Stories**: Encourage users to share their success stories, and use those stories in your marketing materials.
### 9. **Maintain Momentum with Continuous Updates**
- **Update Your Product**: Keep your Product Hunt page updated with the latest features, bug fixes, and improvements. Regular updates show that you’re actively working on the product.
- **Stay Active on Product Hunt**: Regularly check out other launches and be a part of the community. Engage with other makers, provide feedback, and build your network.
### 10. **Network with Fellow Makers**
- **Build Relationships**: Product Hunt is a great place to network with other creators and entrepreneurs. Building relationships can lead to valuable partnerships or collaborations in the future.
- **Join Product Hunt Groups**: Join relevant groups within the community or on platforms like Slack or Discord where makers discuss strategies, share resources, and help each other.
### 11. **Optimize Your Website and Onboarding Process**
- **Improve UX/UI**: After seeing real users interact with your product, use the insights to improve the user experience (UX) and interface (UI) of your website or app.
- **Streamline Onboarding**: Ensure that the process of signing up, logging in, and using your product is as smooth as possible. A seamless onboarding process can significantly improve user retention.
It is a great time to fine tune my product based on user insights.
I would suggest keeping an eye on competitors and user reviews to stay ahead of the game.