What is business?

• Warren Buffett: It’s value. • Elon Musk: It’s disruption. • Jeff Bezos: It’s customer obsession. • Richard Branson: It’s adventure. • Charlie Munger: It’s rationality. • Bill Gates: It’s innovation. • Steve Jobs: It’s the story. • Mark Zuckerberg: It’s connection. • Ray Dalio: It’s principles. • Howard Schultz: It’s community. • Larry Page: It’s solving big problems. • Jack Ma: It’s resilience. • Bernard Arnault: It’s craftsmanship. • Sara Blakely: It’s solving pain points. • Peter Thiel: It’s contrarian thinking. What is business?