What is the best advice for cold email marketing newbie?
Janak Patel
19 replies
I launched a SaaS tool, and targeted audiences are people who're active on Twitter and generating leads for themselves. I am doing GoogleAds, content marketing, and organic social email marketing but never tried email marketing. Since we have limited sources I am going to do it by myself.
What is your best advice for a newbie?
Replies
Viola Jones@viola_jones
Cold emailing allows you to take your time and choose the right words to craft your emails and, with email outreach software, build a scalable effort to connect with many people.
On the flip side, if you’re cold calling your prospects, you have to spend a lot of time going through phone numbers, having individual conversations with people, evaluating if they would be a good fit, and it’s incredibly time and lab-intensive. And for your cold calls, you must be ready with the right answers for each question your prospect has.
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@viola_jones sending an email is less intusive too
@viola_jones Direct talk gives us direct feedback and we might get better at our sales call. I loved it. But response rate is low and people get annoyed.
I'm betting on after sending cold emails, seeing the intent of users , if it shows interest I'd try to set up the call. Hopefully that works!
For me is mainly done manually. I define my target segment, I create a google doc with the names and then add the emails using Rocketreach. No automations. Based on the profile I reach out in a particular way. Its a slow process but at least you create a personalized message.
But I am in B2B so B2C maybe requires more speed.
@ludovico_petrali Thank you for sharing. I collected over 200K emails to target. Personalized messaging is the way, but how many people do you target at a time if you go manual?
@ludovico_petrali @daniel_engels That is good approach but difficult to handle when userbase is grown
@daniel_engels @janak_patel56 you are right Janak. As said. We are very early days and B2B - I haven’t had the experience on B2C with bigger userbase.
For email automations I can suggest you to look at Mailchimp maybe.
@ludovico_petrali I'd love other email marketers take the same approach as you
@daniel_engels ahaha thanks man appreciated
Frontitude
- Get inspired:
* Save every email that catches your eye and attention and use them when you create your own.
* Check out "Reallygoodemails" or other email reference websites
- Subject line: do not underestimate its importance! For us, it is best to use the contact name, company name, etc.
- Research the best day and time to send out emails to your audience.
Consider what would grab your attention and what emails you would read, and follow that.
Good luck :)
@neri_raanani can't agree more on the importance of the subject line. That's what determines the open rate
@neri_raanani That's great advice. I should start collecting and experimenting. Do you use any email -subject line suggesting tool?
Frontitude
@janak_patel56 Nope I don't use any tool to do that - I mostly rely on inspiration from other emails. I sometimes test the subject line on my colleagues or friends by sending them 2/3 options and asking them which one caught their eye.
hunter.io is a good tool, but it is limited in free plan.
@hedy_nelson I use Mailgun. I heard about hunter. It is good but it is expensive for us at this stage
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