What is the best way to quickly test a startup?

Alexandre Schouwey
10 replies
I'm new to the tech world and have always had many ideas, but it's not easy to test them without incurring significant costs. Share your best approaches for testing your startup quickly and with as little expense as possible. Thanks for your help!

Replies

The best way to quickly test a startup is by building a minimal viable product (MVP) to gauge market interest and gather feedback. This lean approach allows you to iterate rapidly based on real user insights, minimizing both time and financial investment.
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Raffaele Zarrelli
@zijian What are your thoughts on conducting target interviews before building an MVP? In my opinion, they can often be quite ineffective.
CLeonard CLeonard
To quickly test a startup idea, employing the 4 color test can be an effective strategy. This method involves categorizing your concept into four distinct colors representing key aspects: market demand (green), competition (red), business model (blue), and customer feedback (yellow). By visually assessing each color’s intensity, you can gauge the viability of your startup. For example, a strong green might indicate significant market demand, while a bright red could signal fierce competition. This simple, yet powerful tool allows entrepreneurs to identify strengths and weaknesses, facilitating a rapid evaluation and adjustment of their business strategy before further investment.
Noa Kahalon
It's best to schedule customer interviews with the persona you think will benefit the most from it and ask them about their current challenges. Don't mention your ideas. I recommend reading a great book called "The Mom Test".
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Ruben Boonzaaijer
Use nocode tools like bubble to build your product
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Raffaele Zarrelli
Hi Alexandre, The best way to quickly test a startup with minimal expense is to use a combination of customer interviews, no-code tools, and building a minimal viable product (MVP).